Regional B2B SaaS company, €7M annual revenue, expanding into the Benelux region
The company needed a clear, effective go-to-market strategy with no existing clients in the target market and 72% of prospect meetings failing due to misaligned messaging.
We analysed competitor strategies and conducted discovery calls with local IT leaders to understand market expectations. Working closely with the client, we developed localised case studies and ROI calculators and launched a targeted marketing programme for 18 key accounts. Our collaborative approach ensured the client’s value proposition resonated with local decision-makers and built credibility quickly.
Secured €410K in contracted ARR within nine months
Conversion rate improved from 8.1% to 19.4%
Built a pipeline of €1.8M in qualified opportunities
Sales cycle reduced from 9.2 to 5.8 months
